Start with the right account and period
After connecting Google Ads and granting the required permission, choose an accessible account and check the period, account currency and timezone. These details shape the meaning of each number. Comparing different periods or currencies can give a misleading impression of performance.
Ask what sits behind the number
Review spend, conversions and conversion value, then examine available campaign results. Metrics reflect your Google account settings; they are not independent proof of each sale. When you request results analysis, Taysra uses a bounded report summary to suggest review priorities.
- Keep the comparison period consistent.
- Check what counts as a conversion in your account.
- Connect each observation to a decision you can review.
Connection permission and how it is used
Google requests a broad advertising permission because Google Ads has no separate read-only OAuth scope. Taysra uses the connection to read accounts and reports; it does not create campaigns, change budgets or spend money. Disconnect from the reporting panel or revoke access in your Google account.
A place to start
This connection reads reports. Campaign, budget and execution decisions remain yours.